Creating Business Strategy – A Masterclass

Speaker:   |  CPD Hours: 12.0

Price £995 plus VAT

New dates coming soon.


Writing strategic plans is increasingly the job of managers at many levels. Delegates will leave the course understanding the roots of strategy, how to formulate ideas, create a plan and put an execution programme in place. The workshop will provide numerous insights into the rationales behind long-term planning and highlight key issues with many examples from industries as diverse as automotive to hotel and pharmaceutical companies. A seemingly complex subject is deconstructed for the general manager who needs to be able to create or execute their organisational strategy.


Introduction to strategy

  • What is strategy, and creation vs. execution
  • Why do plans fail?

Why strategists plan?

  • The planning process/planning models
  • Environmental analysis
  • Internal strengths and weaknesses
  • Scenario planning

Considering strategic options

  • Organic vs. acquisitive growth strategies
  • Re-positioning strategies

 Formulating a strategic plan

  • Vision and mission, objectives and goals
  • How Project management can help
  • A balanced scorecard approach

Strategic Planning Tools

  • Porters Five Forces
  • Bin Bottle & Bake
  • Boston Matrix
  • RCA and 5 Whys

Writing the Plan

  • How to start
  • Putting Pen to Paper
  • Structured Writing
  • Keeping it Simple
  • The Power of Two

Executing the plan

  • Aligning the organisation with the strategy
  • Resistance to change
  • Communicating the vision
  • Addressing cultural issues
  • Implementation at operational level
  • Recruitment and retention strategies
  • Identifying markets and marketing strategies

Monitoring the plan

  • Review procedures
  • Changing direction/abandonment


Any manager, regardless of function, who has not previously received training in strategic management. A basic understanding of business finance is desirable but not essential.


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