Creating Business Strategy – A Masterclass

Speaker:  Eugene O'Connell  |  CPD Hours: 12.0

Price £895 plus VAT

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Writing strategic plans is increasingly the job of managers at many levels. Delegates will leave the day understanding the roots of strategy, how to formulate ideas, create a plan and put an execution programme in place. The workshop will provide numerous insights into the rationales behind long-term planning and highlight key issues with many examples from industries as diverse as automotive to hotel and pharmaceutical companies. A seemingly complex subject is deconstructed for the general manager who needs to be able to create or execute their organisational strategy.


Introduction to strategy

  • What is strategy, and creation vs. execution
  • Why do plans fail?

Why strategists plan?

  • The planning process/planning models
  • Environmental analysis
  • Internal strengths and weaknesses
  • Scenario planning

 Considering strategic options

  • Organic vs. acquisitive growth strategies
  • Re-positioning strategies

 Formulating a strategic plan

  • Vision and mission, objectives and goals
  • How Project management can help
  • A balanced scorecard approach

Strategic Planning Tools

  • Porters Five Forces
  • Bin Bottle & Bake
  • Boston Matrix
  • RCA and 5 Whys

Writing the Plan

  • How to start
  • Putting Pen to Paper
  • Structured Writing
  • Keeping it Simple
  • The Power of Two

Executing the plan

  • Aligning the organisation with the strategy
  • Resistance to change
  • Communicating the vision
  • Addressing cultural issues
  • Implementation at operational level
  • Recruitment and retention strategies
  • Identifying markets and marketing strategies

Monitoring the plan

  • Review procedures
  • Changing direction/abandonment


Any manager, regardless of function, who has not previously received training in strategic management. A basic understanding of business finance is desirable but not essential.


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