Creating Business Strategy – A Masterclass

Speaker:  Eugene O'Connell  |  CPD Hours: 12.0

Price £895 plus VAT

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Writing strategic plans is increasingly the job of managers at many levels. This two-day workshop provides insights into the rationales behind long-term planning and highlights key issues with examples from industries as diverse as automotive to hotel and pharmaceutical companies giving delegates.


Introduction to strategy

Why strategists plan?

  • The planning process/planning models
  • Environmental analysis
  • Internal strengths and weaknesses
  • Scenario planning

 Considering strategic options

 Formulating a strategic plan

  • Vision and mission, objectives and goals
  • How project management can help
  • A balanced scorecard approach

Strategic Planning Tools

  • Porters Five Forces
  • Bin Bottle & Bake
  • Boston Matrix
  • RCA and 5 Whys

Writing the plan

  • How to start
  • Putting pen to paper
  • Structured writing
  • Keeping it simple
  • The Power of Two

Executing the plan

  • Aligning the organisation with the strategy
  • Resistance to change
  • Communicating the vision
  • Addressing cultural issues
  • Implementation at operational level
  • Recruitment and retention strategies
  • Identifying markets and marketing strategies

Monitoring the plan


Any manager who has not previously received training in strategic management. A basic understanding of business finance is desirable but not essential.


12th-13th Apr 2017

09:30 - 17:00

Central London

21st-22nd Nov 2017

09:30 - 17:00

Central London

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